Adidas Style Session by S&S Activewear
For DECADES, the ADIDAS stripes have been sported by ICONIC athletes, celebrities and musicians WORLDWIDE. ***** LINKS TO EACH STYLE ARE BELOW.
Is Kanye West's New Deal With Adidas Enough to Satisfy Him?06/29/16 ,via Complex
Kanye's new deal with Adidas is the biggest deal ever between a sportswear company and a non-athlete. It gives 'Ye the capacity to go full-Yeezus and take control of a brand that will produce not only lifestyle product, but a whole new range of
Adidas Extends Sponsorship with German Football Association06/20/16 ,via WWD
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Adidas by Kolor Men's Spring 201706/24/16 ,via WWD
Mixed media and animal prints ruled the spring capsule imagined by Junichi Abe for Adidas by Kolor. The activewear line, now in its fourth season, offered a functional wardrobe for techy sports fans, mixing Abe's design acumen with the German company's
Li & Fung: Activewear Brands Will Dominate Wearables07/11/16 ,via Sourcing Journal Online
In fact, since 2013, Adidas, Under Armour and Asics have spent a combined $1 billion acquiring companies that develop fitness and health software applications. So it's something that these active apparel and footwear giants are clearly passionate about.
UK wardrobes get a workout07/12/16 ,via Kantar UK Insights
In the past year, our data shows the market has grown 13%, driven by an increase in both the number of people buying activewear and the amount of gym clothing being bought. UK women bought £20m more activewear in the past year, when compared to
Is Kanye West's New Give out With Adidas Enough to Satisfy Him? - Complex
I’ve got my own frozen Rick Owens table in my house. ” That quote is a prime example of Kanye's dueling personal narrative when it comes to his relationship with way: He think he's the best, but he wants you to tell him that he's the best, too. At his MSG show, he spoke about his desire to work with luxury fashion brands. “I told this to Anna [Wintour] backstage, my reverie is to be the creative director of Hermès," he said. After the debut of his first stab at high fashion —his namesake women’s collection—came and went with only a nuisance of shoes available for sale at Colette, Kanye. “This partnership illustrates that anyone with a dream can dream without limitations,” West is quoted as saying in a force release about today's Adidas announcement. The problem, and the beauty, of West is that he has always dreamed without limits—and that doesn’t show signs of stopping, even as he’s greeted with tremendous triumph. Even throughout his relatively short tenure with Adidas before today, Kanye has thirsted for more. com following his very first fashion show with Adidas, he was already talking about how he wanted to “ be the Steve Jobs of the Gap. Kanye is like a spacious athlete who keeps a chip securely on his shoulder and can get fired up by anything. It's possible that being embraced by mainstream fashion, without quite breaking over into the elevated-end world, will only fuel his desire to prove the upscale fashion world wrong even more. He may be temporarily sated by this tremendous news, but, if representation is any indication, he won't be fully satisfied. The new activewear line Kanye and Adidas are creating should bring prices down to what his fans can afford. as much as Kanye’s followers darling him, that love is tested when they're faced with a +$2,000 destroyed sweater. And if there’s a dedicated retail space, it’s safe to assume that the store will have to be stocked every day—sanguinely lowering the barrier of entry for fans who constantly complain that they can't get their hands on any product on Yeezy release... It’s presumably customary to drastically help Kanye deliver on his promises: Yeezys for all , and lower prices. While fans rejoice and stock up, will Kanye still look for the variety of approval from luxury conglomerates like LVHM and Kering, the companies who run Saint Laurent, Louis Vuitton, Dior, Balenciaga. Possibly, or maybe he'll enjoy his status as an outsider forever: Hèrmes is independently owned, after all. Source: www.complex.com
Adidas Extends Sponsorship with German Football Bond - WWD
Adidas by Kolor Men's Jump 2017 - WWD
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Adidas Makes A Play For Women07/09/16 ,via Fast Company
"There's been a notable change in women's retail, with every single brand—from H&M to Zara—having sportswear within their mix," says Alison Stewart, VP of global brand strategy at Adidas. "There are more and more players coming in." Sportswear sales ...
Adidas teams with Kanye West to launch sportswear line06/29/16 ,via Proactiveinvestors
Sportswear group Adidas (ETR:ADS) announced today that it had cemented its partnership with superstar rapper Kanye West. Adidas sad the new alliance made history as the most significant partnership ever created between a non-athlete and an athletic brand ...
Adidas Is Suing Skechers Again Over Shoe Designs07/11/16 ,via FORTUNE
Adidas has filed a patent infringement lawsuit against Skechers. The German sportswear maker says the smaller rival has been selling shoes that feature technology found in its Springblade line of footwear. The lawsuit, filed in an Oregon District Court ...