Li & Fung: Activewear Brands Will Dominate Wearables07/11/16 ,via Sourcing Journal Online
Wearables for the body—including smart T-shirts, body cameras, high-visibility jackets, socks, shoes, bras and chest straps—are forecast by Gartner to grow at a compound annual growth rate (CAGR) of 11.8% between 2015 and 2017. Fung noted that a
Are You Smarter Than My Clothing?07/07/16 ,via Forbes
Currently, most smart clothing is designed as activewear, which makes sense given the popularity of fitness wearables. “One huge “If you wear Gap GPS -0.73% jeans and a DKNY shirt and a Victoria's Secret bra, it all works with SUPA. So, we are not
Sex Doesn't Sell Like It Used to, So Victoria's Secret Is Making Some Changes07/06/16 ,via Greatist
For years, Victoria's Secret sold us on sex appeal and fantasy, but that's not working so well anymore. The brand stopped selling bathing suits after poor sales and its famed fashion show saw dismal ratings last year. Nowadays a growing number of women
Kate Hudson Jokes About Her ''Airbrushed Ass'' in Honor of the Fourth of July07/04/16 ,via E! Online
Leave it to Kate Hudson to poke fun at her own sexy bikini pics, right? The bubbly actress posted a photo advertising her own leisure and activewear line, Fabletics, and joked about her figure in one of the shots. "From my airbrushed ass to yours
This personal trainer posts unflattering photos to Instagram on purpose07/01/16 ,via Business Insider
(And, as one Twitter user pointed out, women that wear bigger than a B-cup bra likely won't be able to wear this flimsier, trendy bra.) And, as if to show just how much more important strength and wellness have become compared to showing off a tiny
Kate Hudson Jokes About Her ''Airbrushed Ass'' in Honor of the Fourth of July - E! Online
Resign it to Kate Hudson to poke fun at her own sexy bikini pics, right. The bubbly actress posted a photo advertising her own repose and activewear line, Fabletics, and joked about her figure in one of the shots. "From my airbrushed ass to yours…Happy Fourth," she playfully captioned a professional shot of her wearing a jingoistic bikini from her label. The Moorea Bra and Bajan Hipster Bottom (retailing at $34. 95 and $29. 95, respectively) are both SPF 50+ UV protection and said to be chlorine obstinate. But clearly the 37-year-old wanted all eyes not just on her colorful bikini, and this isn't exactly the first time she's shown off her figure on Instagram. Truly, earlier just last week she posted a completely nude shot of herself on the photo-sharing platform because, well, why not. Hudson's looking both reasonably happy and pretty good, no air-brushing required. This content is available customized for our international audience. Switch to US edition. This soothe is available customized for our international audience. Switch to Canadian edition. This content is available customized for our international audience. Deflection to UK edition. This content is available customized for our international audience. Switch to Australian edition. Do you want to go to the German edition. Souhaitez-vous vous rendre sur l'printing française. Do you want to go to the French edition. Você gostaria de ir para E. Online Brasil. Would you like to switch to our Brazilian version. We have specialized our website for your region. Would you like to switch to our Latino edition. Source: www.eonline.com
This familiar trainer posts unflattering photos to Instagram on purpose - Business Insider
Anna Victoria is distinctive than a lot of the trainers who you'll see on Instagram. The trainer, who has a million followers and is the creator of The Fit Body Guides , is known for posting unflattering photos from epoch to time. The reason she does so is a brilliant one: To show women that she is like them. She may flex in lots of photos, but she doesn't want women to get the wrong construct that she's perfect and doesn't have a single bad angle. I have always tried to share the more real side," she said to The Cut. It wasn’t to say, 'oh, I’m so fat,' but to emphasize that when you see pictures, I’m posing and flexing. Flexing is a five-substitute thing. I want to show people that there is something to grab. You girls requested for me to share this after posting on snap last week Personification on the left was taken one day before the wedding and the picture on the right was taken. Someone recently said to me that we all have our good angles and we all have our bad angles, so why do we let our bad angles effect so much more weight than our good angles. If you focus on how bad you look in the bad angles, at least focus on how good you look in the good ones too. A photo posted by Anna Victoria (@annavictoria) on May 22, 2016 at 9:45am PDT on All people see is the excellent side of fitness, and they think that that’s how they have to be. You can be a real person, be into fitness, and not give up every time... "It’s okay to go on vacation, go totally off-apprehend, lose some progress, and it’s okay to get back on track. People think you need all or nothing. That’s one thing that I want to break down. " It's good noting that her program is called The Fit Body Guide as opposed to, say, Bikini Body Guide, as she's selling wellness, which isn't characterized by obsessing over the way your council looks or obtaining one, particular body type. After all, young women today aren't buying what their parents were sold. For upright, just look at how the dieting industry has been changing. Since people are more focused on their wellness, they're less obsessed with trying to become thin. they materialize that health doesn't have a particular "look. This emphasis on eating well versus eating less has made diets that stress plant-based foods and that are more akin to lifestyles become the most popular. And, as if to show just how much more important strength and wellness have become compared to showing off a paltry body, Miss Teen USA has nixed its famous swimwear competition for an activewear section, which shows that activewear has infiltrated... Despite this advance, women are still latching on to the promise of sculpted abs , and maybe it's because it's human nature to do so. We see our idols flexed and often airbrushed into visages of so-called consummation. But when companies or trainers break down the myth of perfection — as both Aerie and Anna Victoria have done — it helps women want more confident about themselves. And when a product makes a woman feel good about herself, she probably will buy it. It's a win for women , and also for retail. For The Cut's full interview with Anna Victoria, click here. Source: www.businessinsider.com
Your Sports Bra Fixed idea Is Going To Put Victoria's Secret Out Of Business - Elite Daily
Given the voice between a sleek, expensive Ferrari and a well-designed bra, I’d choose lingerie every time. Anyone can make a car (scoff if you will), but supporting breasts is an art take shape. The cup has to fit just right, the underwire brushing my ribs without stabbing into my sternum or floating away under my cleavage like a lost astronaut in a space thriller. Ribbons, bells and whistles are all very much and good — I’d get “never say no to lace” tattooed on my bicep if I didn’t think it would make job interviews weird — but the quality has to be there too. But, in the age of activewear and sweatpants you can truly wear to the office like real pants because they’re relabeled “joggers,” natural is best. Gone are the days of perfectly anfractuous breasts on models, replaced by Photoshop-free, body-friendly campaigns like American Eagle’s #aerieREAL. Ten years ago, we wanted to look like Paris Hilton. Most of us are increasingly enjoyable in our own skin, but one brand in particular is suffering: that old mall staple store, Victoria’s Secret (VS). Teenagers just aren’t begging their frazzled mothers to buy the Conjure up Guardian Angel Boobs XXL... ) like they used to. In an attempt to stay hip to trends, the Wall Street Journal reports the manufacturer has invested in more naturalistic offerings like bralettes and sports bras. Because these products come without the cushioning, satin and heavily-scented glitter substance lotion of previous VS products, they’re less than half the price of traditional bras — an athletic style called “The Player” starts at just $15. That just... Furthermore, the Documentation attributes the fall of Victoria’s Secret to its advertising campaigns. Except, back then, I’m pretty sure I thought that was all real hair and they were just far more genetically blessed than I. In September, Spanx alum Jan Minstrel will take over as VS CEO. The company seems to believe her ten years of experience in making the female body look and feel its best is the off direction to take. As for me, I’ll take my expensive bra-buying elsewhere. Source: elitedaily.com
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She was training for a marathon; he stopped her to suggest a new bra07/12/16 ,via The Miami Herald
Kirk said she’s been amazed by the response online, from the support and messages to the sports bra recommendations from strangers. (She’s happy with her Freya activewear bra from Nordstrom.) She hopes the photo eventually reaches the man, whom she’s ...
Wireless Generation: Why Sports Bras And Bralettes Are Disrupting Women's Underwear07/03/16 ,via Fast Company
A new study shows that today’s youth have overthrown the yoke of body-poking wire bras for seamless and activewear alternatives. According to the NPD Group, 41% of millennials say they wore a sports bra in the past seven days (compared to just 21% of ...
Women’s Activewear Line Epidemia Celebrates Women & Girls in STEM07/12/16 ,via sportsonesource.com
A new mission-driven women’s activewear line has been launched by medical student ... The new "She's Got It" collection of leggings, sports bras and gym tops is created by digitally manipulating micrographs of human cells and muscle tissue, including ...