Viral Video Mocks Women Who Wear Activewear EVERYWHERE
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Fabletics Womens Sportswear Activewear and Workout Kate Hudson Interview | NEW GENERATION
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Kickstarter-Funded Epidemia Designs Debuts First Collection07/12/16 ,via PR Newswire (press release)
DALLAS, July 12, 2016 /PRNewswire/ -- Epidemia Designs, a mission-driven women's activewear line created by medical student Lizzie Cochran and funded via Kickstarter, launches its new line of science-inspired designs this month. Cochran created the
lucy Embraces Every Body with Extended Sizes Launch07/12/16 ,via PR Newswire (press release)
ALAMEDA, Calif., July 12, 2016 /PRNewswire/ -- Known for exceptional fit, performance, style and versatility, lucy®, an apparel brand for active women, will now offer Extended Sizes available in sizes 1X-3X. A variety of lucy pieces including fan
swimsuitsforall's New Chlorine Resistant Gym to Swim Collection Takes You From the Pool, to the Gym and Back07/01/16 ,via Yahoo Finance
NEW YORK, NY--(Marketwired - July 01, 2016) - swimsuitsforall, a leading women's plus size swimwear retailer, recently launched a new assortment comprised of durable chlorine resistant swimwear styles that double as functional activewear. Break a sweat
Yepme launches fashionable active wear06/14/16 ,via Indiainfoline
The PlayCool men's collection comprises muscle tees, muscle vests, sports graphic tees, polos, shorts, capris, track pants, tracksuits and joggers. Women collection has camisoles, crop-tops, sports bras, tank tops, tees, sports graphic tees, sporty
Has the Activewear Fashion Fad Run Its Course?04/14/16 ,via The Fashion Law (blog)
That should be of concern to apparel makers, because activewear has been a rare bright spot in an otherwise sluggish clothing industry. Take a look at what's happened to activewear tights and capris, arguably the staple of any athleisure wardrobe
Yepme launches chic active wear - Indiainfoline
Yepme launches in fashion active wear. Catering to both gym and the post-workout look, the collection is designed with an equal focus given to technical and style aspects. Crafted using complex performance fabrics in both cotton and polyester with special features like wicking, odour control finish and double bio make sense, the collection promises to offer maximum comfort to the wearer. Sportswear is no more a gym only affair and with the consumer’s new outlook comes the opportunity to mix utility, console and personal style into an everyday look. Taking cue from the year’s hottest trend- Athleisure, Yepme launches stylish Bustling wear collection SS 2016 called ‘PlayCool’. Catering to both gym and the post-workout look, the collection is designed with an equal woolly given to technical and style aspects. Crafted using technical performance fabrics in both cotton and polyester with special features like wicking, atmosphere control finish and double bio wash, the collection promises to offer maximum comfort to the wearer. The PlayCool men’s collection comprises muscle tees, muscle vests, sports lucid tees, polos, shorts, capris, track pants, tracksuits and joggers. Women collection has camisoles, crop-tops, sports bras, tank tops, tees, sports telling tees, sporty tops, shorts, skirts, leggings, jeggings, capris, track pants and tracksuits. The PlayCool collection is na and exciting, one can mix & match the colors, silhouettes, patterns, fabric, and prints to create their own personal style. Each style of PlayCool store, either sport blocking, mesh panel, geometric lines, camouflage or neon zip highlighter adds to one’s personality. “Yepme caters to a innocent audience who are looking for fashionable options every day. They want comfort and style even while working out. PlayCool collection from Yepme is present just that- the perfect blend of comfort, utility matched with the latest styles, which takes you from the gym to work to play, with effortless ease”, said Vivek Gaur, CEO & co-destroyed, Yepme. The jeggings for women and tailored track pants for men, are available in super comfortable fabric, making them the season’s must-haves. Relaxation printed jeggings with a cool T-back top for that trendy and sporty appeal, and you’re good to go. Men can get playful with a stylish T-Shirt clubbed with tailored follow pants. So, whether you’re heading to a yoga class, or running a marathon, or it’s just a day at work, Yepme has got the modern-day active enthusiasts covered without vehement a hole in their pockets. Yepme’s PlayCool collection is available at Yepme. Source: www.indiainfoline.com
Has the Activewear Style Fad Run Its Course? - The Fashion Law (blog)
Activewear is getting overstretched. So in demand it grew into its own category within the clothing industry, "athleisure" has rocked the fashion world in recent years by taking stretchy leggings and neon crop tops out of the gym and into daily life. Meantime, as discounters Walmart and Target push further into sportswear, and fast-fashion retailers like Forever 21 and H&M get in the adventurous enough, prices are coming down. That should be of concern to apparel makers, because activewear has been a rare bright spot in an otherwise sluggish clothing industry. Activewear sales increased by 16 percent in 2015 from the year before, compared to a 2 percent year-over-year take place in total apparel sales, according to NPD. Stripping out the category, total clothing sales would have declined by 2 percent, NPD said. After companies led by Lululemon showed they could thrive hefty profits off of stylish, $100 yoga pants, heavyweights like Nike further embraced the trend, while Dick's Sporting Goods and Sports Testimony created their own private-label brands. Then, discounters, specialty shops such as Victoria's Secret and even luxury players like Tory Burch piled on. Now, it seems like every Tom has their own athleisure line (ahem, Beyonce). And the overload is pushing down average selling prices across the industry. Disgrace a accommodate a look at what's happened to activewear tights and capris, arguably the staple of any athleisure wardrobe. Average selling prices dropped 9 percent in the inception quarter of 2016 from a year earlier, according to data from research firm SportsOneSource. And with unit growth slowing, that's contributed to a 6 percent worsen in the dollar amount of tights and capris sold in the first quarter from the year before, SportsOneSource said. He sounded the alarm on Under Armour this week, pointing out that declines in the for the most part selling price of the company's apparel was now a six-quarter trend. Although Under Armour got a pass for soft fourth-quarter data due to cosy weather, "the fact it has persisted when weather was more normal is a troubling sign," Sole wrote, citing an industry slowdown, as well-spring as lost market share among women's... Under Armour's women's products are "lacking the fashion component today's consumer is taxing and can now easily get from the multitude of new brands that have emerged as legitimate competition," Sole wrote. Likewise, a rash of recent bankruptcies suggests the sports and athletic-trappings market can no longer support a bunch of retailers that don't stand out to consumers. Just in the past year, bankruptcy filings have come from City Sports , Sports Establishment , Pacific Sunwear , American Apparel , and Quicksilver. Earlier this month, Bloomberg News reported that sports retailer Eastern Mountain was preparing a bankruptcy filing. While it's unpromising people are going to wake up one day and decide they no longer want to put on comfortable jogger pants to run weekend errands, activewear is likely to "go from a flowering category to a staple category," SportsOneSource analyst... In the same way denim went from a blow-out trend to a fashion staple, activewear makers are effective have to weather fashion cycles and they're going to have to keep mixing things up if they want to stay appealing to consumers. Source: www.thefashionlaw.com
These new eligibility fashion looks work at the gym -- and on Instagram - Los Angeles Times
Reward the childlike excitement of looking forward to doing homework just because you got a brand new set of pens. Stylish new gear can be just the inspiration you need to crush your next workout. Looks for this mature range from bold takes on the boxing trend to the resurgence of tripped-out tie dye that'll take you from the gym to the streets in style. With these Instagram -ready looks, don't lay at someone's door us if you spend more time posing for selfies (or #belfies) than actually, you know, working out. Beyoncé's hotly anticipated Ivy Park whip-round embodies the idea that strong is the new sexy. Several looks in her line play to the boxing workout trend practiced by top models such as Gigi Hadid and Adriana Lima. The reticule boxing-robe-style parka, open-backed hoodie and shiny shorts with a thick waistband are tough yet still justify a feminine edge. Port De Bras is also in on the punch with a hooded onesie that's ideal for a rocking in the ring or as laid-back athleisure look for a idle Sunday brunch. This season, you may feel like you're seeing the world through gradient-filtered glasses. Venice-based artist Electric and Rose's lake leggings reflect the varying tones of the sea. And Vie Active's ombre versions scale from white to gray, playing to two of the ready's trends — monochrome and gradient. Same goes for Nike's training tights, where the gradient runs from dark at the hips to light at the ankle, giving a wonderfully complimentary slimming effect. Considering how hot it gets in L. A. during the summer months, cut-outs will certainly be welcomed. Port de Bras takes the also stylish technique of color blocking and fuses it with mesh components in their Chloe legging, ideal for wearing to barre class or to the ball studio. The hyper-cool training capris from Nike live up to their name, and are great for runners, hikers and Class Pass addicts uniformly. And the geometric cutouts in Beyond Yoga's leggings look like a little piece of street art in their own right. CROP THAT TOP. The sports-bra-as-shirt look isn't just for hot yoga studios anymore. Kendall and Kylie Jenner have been seen sporting pretty crop-top bras both on the street and in the gym, and brands are taking note. Port De Bras offers a turtlenecked version with a sexy requirements back, which could easily fly as athleisure when paired with a bomber jacket, whereas Beyond Yoga's Take It From the Top version offers a bit more support with thicker straps and a... And Alala makes a beloved color blocked mesh crop with a high neckline that meets somewhere in the middle when it comes to support and coverage. Coachella isn't the only appointment where boho is in. Tie-dyed gear is all over this season, with tops, bottoms and bras getting the hippie trippy treatment. Alo, Electric and Rose, and Captain are just a few jumping on this far out (but so in. ) form. Ivy Park isn't the only one going retro. Some of the looks from Electric and Rose remind us of the vintage Calvin Klein ads, with the wide white expansible bands and supple cotton fabric. And the '70s are back too (like they ever left), with these technicolored Nike running tights, reminiscent of the lettering from "Boogie Nights. Source: www.latimes.com
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Margarita Unveils Active, Spirit and Premium Activewear for Women07/12/16 ,via openpr.com
Women can choose batik tops for more trendy and elegant look from margarita broad range of activewear collection. Margarita Unveils Women’s Long Pants for Yoga Workout The margarita newest line includes the wide range of workout pants for women to ...
Adidas Makes A Play For Women07/09/16 ,via Fast Company
Day has valuable insight about why women's activewear has become so popular in recent years, since Lululemon has often been described as the brand that ushered in the "athleisure" era by creating chic yoga pants that women wear all day. But Day is quick to ...
lucy Embraces Every Body with Extended Sizes Launch07/12/16 ,via prnewswire.com
lucy®, an apparel brand for active women, will now offer Extended Sizes available in sizes 1X-3X. A variety of lucy pieces including fan favorites such as the Studio Hatha Capri Legging , the Fitness Fix Tank and the Workout Tee, will now be available in ...