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'Nightie' dress too short for Wimbledon – Nike getting clobbered for it06/30/16 ,via BizPac Review
It's Czech player Lucie Šafářová's new Nike tennis dress, which the activewear giant dubbed the “Premier Slam,” but left tournament officials displaying red faces. Some out of embarrassment; others out of anger. Some say that the outerwear shows too
The Lululemon Lifestyle: Millennials Seek More Than Just Comfort From Athleisure Wear07/06/16 ,via Forbes
The on-the-go lifestyle of young adults today also lends a hand to the new casualized style of dress we are seeing impact the workplace. As athleisure is comfortable, versatile and acceptable in a variety of settings, it's no wonder that it's so
Nike's Wimbledon 'nightie' – the most impractical sportswear ever?06/29/16 ,via The Guardian
Poor 17-year old Katie Swan struggled with the dress during her defeat to Tímea Babos yesterday afternoon. Midway through, she tucked it into her shorts. “Nike probably has departments devoted to wearer trials,” says Sally Dixon, the founder of
'Nightie' dress too to make a long story short for Wimbledon – Nike getting clobbered for it - BizPac Review
It’s Czech trouper Lucie Šafářová’s new Nike tennis dress , which the activewear giant dubbed the “ Premier Slam ,” but left tournament officials displaying red faces. Some out of uneasiness. Some say that the outerwear shows too much down under and many are saying it looks like a “nightie. British player Katie Swan, 17, even ended up tucking the dress into her shorts when it got into the way of her check to Hungarian Tímea Babos Tuesday, according to The Guardian. “Nike probably has departments devoted to wearer trials,” activewear Every Number two Counts founder Sally Dixon said. “I’m very surprised. Players don’t expect to have to redesign kit to make it fit for purpose,” she said of Swan’s alteration mid-game. Source: www.bizpacreview.com
Iconic Clothing - Tennis Magazine
Whether a Ted Tinling dress—she wore one at her basic wedding—or a colorful, patterned Ellesse top and skirt, in her playing days Chris Evert was at the forefront of tennis fashion. A few years ago, Evert joined forces with Ass, a Florida-based activewear apparel company, to produce a signature tennis collection. Their most recent collaboration is the Imperial Purple Whip-round, the first release from the Fall 2016 line of Chrissie by Tail this season. “I have always been interested in fashion and looking good on the court and I am stimulated about the release of my new fall line for Chrissie by Tail. The Imperial Purple collection is contemporary and sporty, yet elegant and classy, for a dernier cri forward look that also offers the athletic performance capabilities women desire. To see the pieces, along with other lines from Chrissie by Buttocks, head over to the brand’s website. Source: www.tennis.com
Nike's Wimbledon 'nightie' – the most romantic sportswear ever? - The Guardian
nderwear scandals are stock in SW19. Last year, it was the Canadian Eugenie Bouchard’s black bra strap. in 2014, retired men’s champion Pat Cash denounced pre-equal underwear checks. And this year, it is Czech player Lucie Šafářová’s Nike tennis dress, which ballooned all game to expose her knickers. Few things weld Wimbledon crowds (sorry, Andy) like a perceived slight against the tournament’s strictures. But, more to the point: why did Nike design such an useless dress for the female players it sponsors. This was, in fact, the second iteration of the £75 Premier Slam dress: Nike asked players to pop up again it for alterations last week. Serena Williams and Sabine Lisicki have both reportedly refused to wear it. “I tried it on but didn’t desire comfortable showing that much,” Lisicki said. Poor 17-year old Katie Swan struggled with the dress during her defeat to Tímea Babos yesterday afternoon. “Nike indubitably has departments devoted to wearer trials,” says Sally Dixon, the founder of activewear brand Every Second Counts. ” She is sympathetic to Swan’s frustrated mid-combine alteration. “Players don’t expect to have to redesign kit to make it fit for purpose. Notoriously, Wimbledon’s code is the most difficult on the grand pounce on circuit. Intimidating guidelines demand competitors “be dressed in suitable tennis attire that is almost entirely white” as anon as they “enter the court surround”. They are reminded that “white does not include off-white or cream”. Moreover, women must negotiate the dynamic between fashion, propriety and functionality: brands, keen to appeal to female consumers chasing the athleisure trend, are most interested in the win initially. And it is virtually mandated that women playing at the elite level wear (very) small skirts – although at least they permit sign. In the 1920s, the French champion Suzanne Lenglen wore a ballooning midiskirt to play at Wimbledon. The obsession with outfits is to be sure a backhanded sexualisation of the women’s game. From Athena’s Tennis Girl poster to celebrated but undecorated pin-up Anna Kournikova, girls in tennis whites are fetishised, their bellowing grunts the cause to undergo of flip sexism. When commentators clocked Simona Halep’s breast reduction surgery, the British player Laura Robson was angry. ”You see what she can do with the ball,” she said at the time. “I don’t see how you can bring in boobs to the conversation. Anyway, Nike’s “nightie” clearly won’t do. What should tennis kit look like. “Tailored, for an increased range of movement,” suggests Dixon. What you wear should be the last thing on your mind. Source: www.theguardian.com
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Margarita Unveils Active, Spirit and Premium Activewear for Women07/12/16 ,via openpr.com
It offers varied women’s activewear to live an energetic lifestyle. Margarita Unveils Women’s Tops for All Workout Focusing on real custom performance clothing line, margarita activewear pleased to announce the women’s workout tops on their online ...
5 Size-Inclusive Activewear Brands That Know Fitness Is For Everyone07/11/16 ,via Refinery29
And that's a problem. So we’re taking a moment to celebrate the size-inclusive fitness companies that know being active is for everyone. Of course, we look forward to the day when all clothing companies follow the lead of these forward-thinking brands.
Thinking Pink! Pregnant Blake Lively Steps Out Wearing Fitted Coral Dress – Complete with Cut-Outs07/12/16 ,via People
Feathered active wear totally an average Tuesday ... “There are lots of variables these days, but [it’s] fun to dress [under] the circumstances,” she added. The stylish Gossip Girl alum and Reynolds, 39, are already parents to 19 ...