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Latest News

  • Davina McCall is the face of F&F's brand new AW16 activewear range

    07/12/16 ,via Daily Mail

    Panelled leggings and capri pants are designed to elongate and contour legs, complete with a soft elastic waistband. Double layer racer back vests, reflective panelled leggings and contouring zip jackets make for exercise essentials. Soft cotton and

  • Why You Need to Be Washing Your Yoga Pants After EVERY Workout

    06/24/16 ,via POPSUGAR

    Activewear technology is a beautiful thing. Sweat-wicking fabrics keep us feeling fresher than ever, so we don't have to sit in our own sweat; moisture is drawn out to the surface of the fabric, where it can evaporate, leaving us feeling cool and dry

  • Meet The 29-Year-Old CEO Behind Varley, An Activewear Brand Carried In 300 Retailers Worldwide

    07/08/16 ,via Forbes

    In 2014, Lara Mead with husband, Ben Mead created Varley, a London-based activewear line inspired by a vacation the couple took to Santa Monica, California. Two years later, the 27-year-old CEO is running her company from offices in London and Los 

  • Kylie Jenner wears Aussie activewear brand PE Nation in new Snapchat videos

    06/29/16 ,via Daily Mail

    the Rookie trackpants ($129 AUD; £71 GBP; $95 USD), the Blind pass hoodie ($159 AUD; £88 GBP; $117 USD) and the Kicker panelled crop ($89 AUD; £49 GBP; $65 USD), which were all from General Pants design director, Pip Edwards', new activewear 

  • Hint Water's A Hit: Drink Brand Born In Kitchen Will Do $90M Sales In 2016

    07/05/16 ,via Forbes

    The most successful ventures often begin as solutions to an entrepreneur's own problem. Sara Blakely started Spanx when she couldn't find the right undergarment to wear with white pants. There'll be new episodes online every other Tuesday. Check

Why You Constraint to Be Washing Your Yoga Pants After EVERY Workout - POPSUGAR

Activewear technology is a admirable thing. Sweat-wicking fabrics keep us feeling fresher than ever, so we don't have to sit in our own sweat. moisture is drawn out to the surface of the organization, where it can evaporate, leaving us feeling cool and dry sometimes mere minutes after a sweaty hot yoga or cycling session. You might feel dry, but it doesn't base you're clean. Even if the fabric in your pants or activewear is antimicrobial, you need to make sure you're washing your clothes after every single workout. Here's what happens: you drudgery out in your favorite yoga pants. The pants dry quickly, and you forget about the sweatiness as you head to brunch or lunch, and then go on with the rest of your day. These pants are slimming and athleisure is trendy and OK outside of the gym, so you keep 'em on. After all, you feel fine. You strip down at the end of the day, and fold the pants back up, because they feel dry and you're just going to sweat in them again anyway. You might not notice, but the torridity and sweat will reactivate the dormant bacteria, causing a particularly foul stench that may be undetectable to you as the wearer. There's a reason gyms and boutique studios (SoulCycle, for illustration) have rules about laundry and fresh clothes — people don't realize that their clothes are smelling, and it can create an entirely unpleasant experience for close at hand classmates. Then there's another factor: you are washing your clothes, but the smell won't budge. In some unfortunate cases, there can be a rebloom of odors that don't come out in the wash. So what can you do. HOW CAN WE SMELL Moral AGAIN. There are simple ways to effectively prevent and combat odor, stay clean, and feel fresh for every workout. Here's what we'd suggest (heads-up: get employed to doing more laundry. Strip down immediately. Especially if they're really sweaty. This is also important for your skin, as trapping that sweat and bacteria against your skin can matter breakouts, or worse: yeast infections. As alluring as it can be to wear your supercute yoga pants to grab avocado toast with your best friends, we'd suggest packing a unconventional pair to change into. It's totally OK if it's another pair of yoga pants. We've even heard of some gym-goers and trainers wearing their clothes into the shower and rinsing them out instantaneously before changing into fresh clothes. Wash ASAP, wash often. We're not going to run a load of laundry every single day, but try to move your clothes as soon as possible to get all the icky stuff out. You definitely don't want to wait weeks before doing laundry, even if you still have clothes to wear. For oneself, I run one to two activewear laundry loads each week. If you don't want to run a full load, but have a few things you need to wash, try hand washing in your sink or bathtub and hesitate to dry. Source:

Kylie Jenner wears Aussie activewear kind PE Nation in new Snapchat videos - Daily Mail

So perchance it shouldn't come as a surprise that Kylie Jenner sported another Antipodean label - P. E. Nation - on Wednesday. In the posts by Ms Jenner on Snapchat, the 18-year-old donned the Rookie trackpants ($129 AUD. $65 USD), which were all from Overall Pants design director, Pip Edwards', new activewear label. The trackpants have already sold out, while the other products will be available on the P. E. Nation website on July 1. . Pip started the marker, which was only launched in March this year, with her former Sass & Bide colleague, Claire Tregoning,... 'We were thrilled to see Kylie's interval this morning,' said the co-founder of the brand, Pip Edwards. 'As a team, we discussed who we'd love to see in P. E. and Kylie was someone we thought fit [sic] the brand - she's efficacious, fearless, confident and tomboyish, everything the P. E. woman is too. 'We sent her product via our US PR team and were so stoked to see that she loved it. . 'P. E. Nation is for every ball, everywhere, but to see it on Kylie just four months after launching is truly a pinch-me moment for us. '. Kylie Jenner... 'Entitled to TEAM P. E @kyliejenner,' P. E. Nation posted on Instagram on Wednesday. The label debuted at Mercedes-Benz Fashion Week Australia earlier in the year, and has already been sported by the likes of Isabelle Cornish, Ruby Rose and Bella Hadid. It is currently stocked in 50 incentive stores, including General Pants, Selfridges and Net-a-Porter. Source:

Sex Doesn't Push Like It Used to, So Victoria's Secret Is Making Some Changes - Greatist

For years, Victoria's Secretive sold us on sex appeal and fantasy, but that's not working so well anymore. The brand stopped selling bathing suits after poor sales and its famed the go show saw dismal ratings last year. Nowadays a growing number of women would rather throw on yoga pants than squeeze into the domineer-up bras that put VS on the map. ) Though the company still sells more lingerie than any of its competitors, it knows that (at least for the time being) customers want something more complacent. Which is why the brand launched its first-ever bralettes—a casual version of a bra without underwire—this spring, ran an ad campaign with the tagline “no padding is indecent,” and has continued to emphasize its activewear line. (h/t The Wall Street Journal ). Source:

Bing news feed

  • Margarita Unveils Active, Spirit and Premium Activewear for Women

    07/12/16 ,via

    It offers varied women’s activewear to live an energetic lifestyle. Margarita Unveils Women’s Tops for All Workout Focusing on real custom performance clothing line, margarita activewear pleased to announce the women’s workout tops on their online ...

  • Meet The 29-Year-Old CEO Behind Varley, An Activewear Brand Carried In 300 Retailers Worldwide

    07/08/16 ,via Forbes

    Later this year, Varley’s contemporary lifestyle range will expand, transitioning more into athleisure, with a collection of sweatshirts, pants and linen­ based tees. The new collection will be designed to be styled with Varley’s activewear pieces.

  • 5 Size-Inclusive Activewear Brands That Know Fitness Is For Everyone

    07/11/16 ,via Refinery29

    And that's a problem. So we’re taking a moment to celebrate the size-inclusive fitness companies that know being active is for everyone. Of course, we look forward to the day when all clothing companies follow the lead of these forward-thinking brands.

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