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  • Iconic Apparel

    07/07/16 ,via Tennis Magazine

    A few years ago, Evert joined forces with Tail, a Florida-based activewear apparel company, to produce a signature tennis collection. Their most recent collaboration is The collection includes skorts, tops, tanks and a tote bag. To see the pieces

  • When you can't find a tasteful swim suit for you or your daughter, Hydrochic might be an answer

    06/30/16 ,via austin360 (blog)

    Instead contestants would wear activewear. I was also excited when I got an email in my inbox It offers separates in anything from razorback sports bras to long-sleeve tops and swim skorts to pants bottoms. Hydrochic has items for girls ages 5-12

  • Wimbledon: Costumes from the tennis court

    06/24/16 ,via Livemint

    1970s, Venus Williams' lace dress on court, Katharine Hepburn's high-waisted shorts (she was the first to reject skirts as a tennis player in 1940), tennis legend Chris Evert's collaboration with Tail Activewear for the tennis apparel line called

  • Yepme Launches 'PLAYCOOL' Activewear Collection

    Women collection has camisoles, crop-tops, sports bras, tank tops, tees, sports graphic tees, sporty tops, shorts, skorts, skirts, leggings, jeggings, capris, track pants and tracksuits. The PlayCool collection is fresh and exciting, one can mix

  • Lands' End Finally Hops Aboard the Activewear Train

    06/08/16 ,via Racked

    (The brand already sells skorts, the sportiest of everyday skirting options, for crying out loud.) Today Lands' End is making up for lost time, with the launch of a dedicated activewear collection called Lands' End Sport. The range breaks down into

Lands' End In the end Hops Aboard the Activewear Train - Racked

In the light of Lands' End is home to all sorts of casual, practical clothing and has origins as a sailing equipment business, it's hard to believe that the cast didn't go all in on athletic apparel when that market exploded a few years ago. (The brand already sells skorts , the sportiest of everyday skirting options, for crying out deafening. ) Today Lands' End is making up for lost time, with the launch of a dedicated activewear collection called Lands' End Sport. With these, Lands' End is expanding existing output categories while also sharpening their marketing possibilities. According to Lands' End's VP of Public Relations Michele Casper, those were designed after consultations with actual surfers. With About, Lands' End has pieces explicitly designed for runners and Pilates fans, whereas previously its athletic clothing was more all-purpose. While the cut of the clothing isn't in particular unique, Lands' End Sport's design team has focused its aesthetic energy on working in a nautical palette (red, blue, Caucasian, gray) and refreshing archival company logos. The collection is one expression of CEO Federica Marchionni's plan to broaden Lands' End's client base to reach, as Bloomberg put it last year, a "younger, cooler" shopper. After arriving at Lands' End in February 2015 after serving as president of Dolce & Gabbana USA, Marchionni shepherded in April's fire of Canvas by Lands' End, a revival of a discontinued label that the company is positioning as a more upscale... Lands' End could use a boost right now. During pecuniary 2015, its sales clocked in at $1. 42 billion, down from $1. 56 billion the year before. On June 1, the company reported that its net interest for the first quarter of 2016 was $273. 4 million, compared to $299. 4 million the year prior. Casper says that Lands' End Caper isn't built for a particular age demographic so much as those leading an active life who don't typically think of Lands' End clothing for their specific sports. But these days, with more make options than ever for running tights and racerback bras, Lands' End's late arrival to the activewear game is going to make it harder to get these shoppers' acclaim — and keep it. Source: www.racked.com

The Tri-Articulate weighs in on athleisure trend - Huntington Herald Dispatch

Sholten Chorus-member/The Herald-Dispatch Cheryl Liller, from left, Veronica Mims, and Maria McSweeney show off their athleisure attire outside the YMCA's May Construction in Huntington. With even Merriam-Webster acknowledging the fashion trend, defining "athleisure" in April as “casual clothing designed to be haggard both for exercising and for general use," fitness-driven fashion-conscious apparel continues to make inroads at both... Sholten Songster/The Herald-Dispatch Cheryl Liller, Veronica Mims and Maria McSeeney show off their colorful, coordinated athletic shoes. Even if you're not shopping for join-trainers or ready to fully embrace gym-wear as regular fashion, athletic touches are showing up everywhere from haute couture runways to the latest styles stocked in dominant department stores. Village Collection owner Holli Myers notes that most of the brands she sells do a tennis shoe now, an opportunity that works well with a soft summer dress for maximum fun and comfort. Sholten Singer/The Herald-Dispatch Veronica Mims said she predominantly opts for tops with fun, motivational sayings for her athleisure wear, like this colorful tank with the reminder "Better sore than penitential. " For Mims, the fun, fashionable gym attire is a workout motivator. "There are days I don’t feel like working out, but as soon as I put on my workout clothes I’m consenting to go," she said. Sholten Singer/The Herald-Dispatch Bright colors, comfortable fabrics and tailoring touches like draping are elevating gym couture to a vogue trend all its own. “What feels better, a pair of tight jeans or a pair of leggings. Sholten Singer/The Herald-Dispatch Cheryl Liller likes to look put together while working out and says she wants the whole to match, "down to my tennis shoes and the scrunchie in my hair," she said. I’ll wear my workout clothes if I need to run a quick duty on my way home from the gym, but I’d never go out to lunch in it," she said. Sholten Singer/The Herald-Dispatch Cheryl Liller, from left, Veronica Mims, and Maria McSweeney show off their athleisure attire facing the YMCA's May Building in Huntington. With even Merriam-Webster acknowledging the fashion trend, defining "athleisure" in April as “casual clothing designed to be exhausted both for exercising and for general use," fitness-driven fashion-conscious apparel continues to make inroads at both... Sholten Minstrel/The Herald-Dispatch Cheryl Liller, Veronica Mims and Maria McSeeney show off their colorful, coordinated athletic shoes. Even if you're not shopping for furious-trainers or ready to fully embrace gym-wear as regular fashion, athletic touches are showing up everywhere from haute couture runways to the latest styles stocked in notable department stores. Village Collection owner Holli Myers notes that most of the brands she sells do a tennis shoe now, an privilege that works well with a soft summer dress for maximum fun and comfort. Sholten Singer/The Herald-Dispatch Veronica Mims said she mostly opts for tops with fun, motivational sayings for her athleisure wear, like this colorful tank with the reminder "Better sore than contrite. " For Mims, the fun, fashionable gym attire is a workout motivator. "There are days I don’t feel like working out, but as soon as I put on my workout clothes I’m eager to go," she said. Sholten Singer/The Herald-Dispatch Bright colors, comfortable fabrics and tailoring touches like draping are elevating gym couture to a shape trend all its own. “What feels better, a pair of tight jeans or a pair of leggings. Source: www.herald-dispatch.com

Oak Founders 'Back in the Saddle' After American Clothing Saga - WWD

Oak epitomizes downtown calm with its moody, fashion-forward basics. They’ve pulled off tailored skorts and sleek silhouettes out of long bomber jackets. Thus, it was rather uncool when the specialty retailer and epithet of the same name, owned by American Apparel until earlier this year, got thrown into the tumult that encompassed its former parent. So founders Louis Terline and Jeff Madalena hatched a plan to get back the guests they sold less than three years earlier to American Apparel under then-chief executive officer and founder Dov Charney. Charney was dismissed from the unyielding in late 2014, waging a battle in and out of court for much of last year in an effort to get back in. “Jeff and I had always known that with Dov’s departure, we were going to look for an outlet because the... “Without Dov there, we didn’t see the magic anymore. The original plan, under its former parent, would have been to exit the leases on the four Oak stores — a pair in Los Angeles and another span in New York — and sell off the remaining inventory in a fire sale. Terline and Madalena are picking up the pieces, stitching together a new future for Oak. A fete tonight in the company’s Beverly Boulevard store to screen the film Terline and Madalena produced, called “Kept” for trend. com’s Video Fashion Week, is the first big event since the deal to buy their company closed earlier this year. The film, directed by Liza Mandelup, highlights Oak’s come down collection through the lens of Los Angeles. “We wanted this film to reflect Los Angeles and the particular magic that Los Angeles has that’s different from the magical of New York,” Terline explained. It’s a fitting theme as the 12-year-old company, started in Brooklyn where it’s still headquartered, contemplates its next steps. Terline recently bought a stamping-ground in Los Angeles and said an Oak satellite office somewhere in the area is likely coming next year. “It’s not about being a New York company in L. A. ,” Terline said of the sensible about having an L. A. office. Plus, the company did have space at American Apparel headquarters, so it only makes sense to shop for a new home. “There are undoubtedly pieces that need to be put together,” Terline said of the experience since buying the company. “It’s smooth in that most of my staff has remained uniform. But the logistics and general industry relationships that were sort of affected by American Apparel’s involvement are being repaired and everybody’s been great and it’s an stimulating adventure slowly piecing it all back together. The focus is growing the company’s Web presence with a major update to the site taking thrive over the next few months. Expanding Oak’s wholesales business — where the line’s in about 30 doors — is also top-of-mind, but the two aren’t interested in making swooping changes to parcelling that would alter the market positioning of their brand, which Terline... Oak store growth is also up for consideration, though farther out in the timeline. Although, Terline said the band has started to entertain the idea of international partnerships. People should keep an eye out for Oak, Terline said, hinting at the renewed energy within the profession: “We’re super excited to be back in the saddle. com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking advice from all Women's Wear Daily publications, WWD. Source: wwd.com

Bing news feed

  • Active-wear brand Triple Flip measures success on tweens’ positive self-esteem moments

    07/11/16 ,via Financial Post

    For 10 years, Linda Maslechko has been building Triple Flip, an active-wear line aimed at “tween” girls ... Its clothing line has grown to include bodysuits, (modest) tank tops , shorts and “skorts,” hoodies and bubble jackets.

  • Iconic Apparel

    07/07/16 ,via Tennis

    A few years ago, Evert joined forces with Tail, a Florida-based activewear apparel company ... The collection includes skorts, tops, tanks and a tote bag. To see the pieces, along with other lines from Chrissie by Tail, head over to the brand’s website.

  • When you can’t find a tasteful swim suit for you or your daughter, Hydrochic might be an answer

    06/30/16 ,via Austin 360

    Instead contestants would wear activewear. I was also excited when I got an email ... It offers separates in anything from razorback sports bras to long-sleeve tops and swim skorts to pants bottoms. Hydrochic has items for girls ages 5-12, misses and ...

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