Kickstarter-Funded Epidemia Designs Debuts First Collection07/12/16 ,via PR Newswire (press release)
DALLAS, July 12, 2016 /PRNewswire/ -- Epidemia Designs, a mission-driven women's activewear line created by medical student Lizzie Cochran and funded via Kickstarter, launches its new line of science-inspired designs this month. Cochran created the
SUP Women | National Bikini Day | A History of the Iconic Swimsuit07/05/16 ,via SUP Magazine
Since its invention, this classic piece of women's swimwear has experienced both celebration and criticism. Today's styles are varied and include classic cuts, one-pieces, active wear, and even retro pieces that date back to earlier times. In honor of
Photo: Instagram/@carbon3807/07/16 ,via Well+Good
But before January 2013, when Caroline Gogolak and Katie Warner Johnson launched what was then dubbed the “Net-a-Porter of fitness fashion,” the now-booming luxury activewear market was in its infancy (and barre classes were still filled with girls in
'Athleisure' brand Fabletics will launch its first Nevada store this summer06/29/16 ,via Las Vegas Weekly (blog)
Co-owned by actress Kate Hudson, the online, subscription-based activewear company quickly became a fan favorite due to its affordable workout gear and personalized outfit recommendations, including sports bras, tank tops and, of course, yoga pants.
SUP Women | National Bikini Day | A Account of the Iconic Swimsuit - SUP Magazine
It’s the day the prime-ever bikini was sighted seventy years ago. Since its invention, this classic piece of women’s swimwear has experienced both celebration and criticism. Today’s styles are heterogeneous and include classic cuts, one-pieces, active wear, and even retro pieces that date back to earlier times. In honor of Nationwide Bikini Day, we thought it only fitting to explore the evolution of women’s swimwear throughout the ages. 1890s/Early 1900s. At the turn of the century, women showed up to the ground fully clothed, then stepped into a dressing room on wheels to change into their bathing costumes. The costumes were essentially a conservative treat, complete with weights sewn into the bottom to prevent the skirt from flying up. 1910s. In 1913, Carl Janzten introduced a mode-fitting two-piece suit to enhance athletic performance. The full-coverage suits were essentially shorts and a T-shirt or tank, but the metastasis was quit revolutionary. One-piece swimsuits continued to dominate, but a backless cut was introduced, marking a huge change stylistically. On July 5, 1946, French organize Louis Rèard designed the world’s first bikini. He claimed that it was smaller than the world’s smallest swimsuit and was the first lawsuit to reveal the belly button. The suit was named after a nuclear test site–Bikini Atoll–because Rèard believed his conception would be as explosive as a bomb. Rèard had to hire a nude dancer to model his design because nobody else wanted to be seen in his suit. A few individuals sported the bikini, but one-pieces continued to sovereignty throughout the 50s. Many countries banned the bikini and many considered it sinful to wear. By the 1960s, the bikini became commonplace and was the swimsuit of realm of possibilities. In 1962, Ursula Andress appeared in the James Bond film, Dr. No , sporting a homemade bikini. In 1964, Sports Illustrated launched its premier swimsuit issue. The bikini, it seemed, was finally accepted. The 70s were decorated with high-cut bottoms and low-coverage tops. Designers jumped on the more accepting times and released a inappropriate variety of barely-there suits. Neon colors and high-cut bottoms dominated the scene throughout the 80s. The G-string made its first publication in Brazil during the later end of the decade. Bikinis remained immensely popular during the 90s, but additional styles like the tankini, adjustable bra-manner tops, and the classic Baywatch red, one-piece monopolized the water. These days, bikinis come in too many styles to keep track of. There are strapless tops, insolent bottoms, monokinis, athletic styles, high-waisted bottoms, and eco-friendly suits. The bikini has come so far since its debut in 1946 and like the entirety, it will continue to evolve for years to come. Will suits become more geared towards athletes. Or will we be introduced to a new style entirely. Happy National Bikini Day. Source: www.supthemag.com
Hemlines: Ultimatum to bare with La Vie en Rose - Vancouver Sun
Summer tanks and strapless dresses can regularly create an uncomfortable bra problem. La Vie en Rose is looking to take the guesswork out of summer undergarment selection with a new strapless bra release dubbed the Earnest Plunge Strapless, which features a plunging front, removable straps and a “continuous underwire” to provide... The style is present in four colours, sizes 32 C-D to 38 B-C-D and is $49. 95. To learn more, visit Lavieenrose. Sample sale that’s fit for a bride Brides on a budget, humble note: contemporary wedding dress and accessories brand Truvelle Bridal is having a sample sale. The event will take in a selection of gowns from three Truvelle collections in sizes up to 14 all discounted at up to 50 per cent off. Team Canada period lands at Sport Chek Stepping up your fitness game while also showing your Team Canada pride is simple thanks to a new untie. In advance of the Olympic Games in Rio, fitness fans can grab their official Team Canada Adidas Olympic apparel — including activewear styles for both men and women — at Wear Chek stores and online at sportchek. The “high performance line” includes running tights, T-shirts, tank tops and more and is available now. Crop Vancouver at J. Crew Vancouver Mounties are getting a new lease on life thanks to an upcoming release from J. Crew. The American retailer announced it will be releasing a baseball hat in partnership with Ebbets Pasture Flannels featuring the team’s historic logo. A cap featuring a vintage Toronto Maple Leafs design will also be released. The two styles are expected to light at J. Crew locations across Canada that carry men’s clothing and accessories on July 1, and will retail for $59. 50 each. Sandals in ‘Oh, Canada’ mode Canadiana style gets a summer twist thanks to a new sandal release at Hudson’s Bay. In support of the Canadian Paralympic Duo, the flip-flop style sandals retail for $15, 30 per cent of which goes toward programs that support current and aspiring Paralympic athletes. “The sales of these lose it-flops will support our Canadian Paralympic athletes as they head into the Rio 2016 Paralympic Games, and beyond,” Liz Rodbell, the president of Hudson’s Bay, said in a dirt release. “Ultimately, it is our goal that the Para Flip-Flop purchase will do for the Paralympic movement what the Red Mittens fundraiser has done for the Olympic get. The white sandals feature red straps and are decorated with Canadian graphics, including two large red maple leaves and bear paw prints. Para Go berserk-Flops are available now at Hudson’s Bay stores across Canada, as well as online at Thebay. If you encounter a comment that is abusive, click the "X" in the more recent capital letters right corner of the comment box to report spam or abuse. Source: vancouversun.com
Trendsetter: all dressed up for that unfriendly yoga session - The Hindu
For 21-year old swat Sakshi Verma, her 7 a. m. yoga class at a posh studio in South Delhi is not only about practising asanas for an hour before she heads to exertion, but is a way of life. From shopping for clothes and trendy yoga gear to ordering organic produce and switching to a healthier lifestyle, she and her “yoga buddies” are a be a party to of a generation that has taken the practice that has its origins in ancient India and given it... “You need to keep yourself motivated and be regular. Therefore, these classes organised at gyms are trendy, fun and an attempt to re-interpret the basics of yoga to create a different workout everyday that is crafted to achieving personal fitness goals,” says Sakshi. Her sugar-daddy Himani adds, “Wearing a kurta pyjama or a loose T-shirt and trackpants is something that our parents would wear. It’s all about colourful tanktops, cordial yoga tights and trendy accessories that keep us fashionable during our workout. “It is what keeps us youngsters engaged in keeping fit. It is different from an aerobics division or a gym workout because there is a calmness to it that is meditative, silent and peaceful. Even classes have been modified to draw trends from across the world to keep people coming back. Sanjay, a yoga master says, “Yoga is something that you can practise on your own everyday or even take tutorials from the internet once you know the basics. But, the goal is to steer a course for it a way of life so that you stick to your routine. With group classes, we shake things up a bit to make it more exciting. The basic spiritual, mental and natural practice is the same, we just package it differently. Social media also has played its part to keep practitioners of yoga up-to-date with fashion trends as they ordinarily post pictures of their workouts and fitness goals to motivate others and adopt a healthy lifestyle and find time to win inner peace. Radhika Bose, a yoga enthusiast who blogs at yogasini. com says one of the main reasons for the youth to get attracted shortly before yoga is because of our super hectic and stressful lifestyles. “We are constantly on the go. Yoga as everyone knows is not only a way to improve your body but mind as stream. That 5 minutes you spend meditating is probably the only time in the day when you are not stressing or thinking about what to do next. “You clear your mind, concentrate on your breathing and let things be. The girl needs that 5 minutes of peace and serenity. About dressing up to practise yoga, Radhika says, you dress to feel better about yourself. Yoga makes you prefer better about yourself. So if you are in trendy active wear doing yoga, it’s a double feel good factor. That being said, comfortable active adopt is a must. For women, a supportive sports bra is essential. Don’t wear super tight clothes while doing yoga. Wear clothes that are comfortable and make you appropriate, she adds. Source: www.thehindu.com
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Margarita Unveils Active, Spirit and Premium Activewear for Women07/12/16 ,via openpr.com
... online place to find exclusive and unique women’s tank tops for their comfortable workout. Women can choose batik tops for more trendy and elegant look from margarita broad range of activewear collection. Margarita Unveils Women’s Long Pants for ...
Women in combat and the draft07/02/16 ,via Denver Post
There’s a new wrinkle in the longstanding debate over women in combat in the U.S. military. From the very top of the chain of command ... have found that only 10 percent of enlisted women on active duty would volunteer for combat assignments, much ...
Found: The Perfect Work-Life Bags For Women07/07/16 ,via fastcompany.com
Dozens of athleisure brands have popped up in the last five years, creating yoga pants and tank tops that can seamlessly ... 5.2% of fashion and activewear brands had bag offerings. This was consistent with my conversations with women, who said they ...