Alo Yoga and Karma Athletics Activewear Tanks Review
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lucy Embraces Every Body with Extended Sizes Launch07/12/16 ,via PR Newswire (press release)
ALAMEDA, Calif., July 12, 2016 /PRNewswire/ -- Known for exceptional fit, performance, style and versatility, lucy®, an apparel brand for active women, will now offer Extended Sizes available in sizes 1X-3X. A variety of lucy pieces including fan
We've Never Seen a Trainer Sell Out a Football Stadium on a World Tour . . . Until Now06/28/16 ,via POPSUGAR
Very few women have had the star power to draw in thousands upon thousands of fans for world tour events — but the star in question is no traditional celebrity and doesn't even consider herself to be a celebrity at all. I showed up in Pasadena, CA
Liquido Introduces New Line of Activewear for Men06/16/16 ,via Digital Journal
Liquido, a global active wear clothing company, is proud to announce the launch of their men's active wear line including yoga tops, tanks and swim trunks available in various colors and sizes. Recognizing the unisex appeal of the practice of yoga
Marvel Encourages Women to 'Be A Hero' with New Her Universe Activewear Line03/28/16 ,via Business Wire (press release)
BUSINESS WIRE)--Disney Consumer Products and Interactive Media today announced a Marvel Super Hero makeover for women's activewear via a new collaboration with fangirl fashion company, Her Universe. The stylish line for teens and millennial The
We've Not ever Seen a Trainer Sell Out a Football Stadium on a World Tour . . . Until Now - POPSUGAR
"She's successful on tour . . . we're buying plane tickets, renting a house for the weekend, making shirts, and going to see her at the Rose Trundle. Very few women have had the star power to draw in thousands upon thousands of fans for world tour events — but the star in question is no conventional celebrity and doesn't even consider herself to be a celebrity at all. I showed up in Pasadena, CA, for the Kayla Itsines Sweat Tour Sunset Bootcamp event circa 5 p. m. , just as doors were opening to an intimidatingly long queue of fitness fans. Women from all over the country were donning bright pink activewear in loyalty to their queen. their idol is a fitness trainer from Adelaide, Australia. A sea of women and yoga mats blanketed the grassy sprawl of the football arena, as loud music pulsed through the speakers and everyone anxiously awaited the main event. A countdown on the jumbotron ticked down from 10 to one, and as the tanned and toned lassie of the hour ran out from a tunnel onto the stage, a roaring cheer erupted from the crowd and shrieks of excitement drowned out the loudspeakers. Kayla Itsines had arrived. At the face of the crowd were the girls from Texas, in their black, custom "TX BBG" tanks over hot-pink sports bras. They were a group of six new friends. each of them hadn't known the others earlier, and they had all met online via the BBG (Bikini Body Guide) program. They flew into LA together — a journey that was over 1,000 miles — and waited in line six hours latest to the start time of the event to position themselves as close to the stage as possible. Before you think, "Who on earth would put in that much effort for an hour workout. On the footlights, the ever humble Kayla was in disbelief. When we spoke to her the next day she said, "I can't believe so many people actually showed up. " She was still so stunned. In 2012, Kayla started her Instagram as a way to slice fitness and nutrition tips. the trainer had great success with her clients in person and wanted to reach more people. Before she knew it, her collective media profile and her program were catching on like wildfire. In the past year, Kayla's community has doubled. Her boyfriend and dealing partner, Tobi, gave a brief speech at the beginning of the boot camp, saying, "Twenty-five million women in the past year have committed to this program. " In into the bargain, her Instagram following has skyrocketed to well over five million. I chatted with a few dozen BBG girls around the event. Aside from, "How long have you been doing BBG. " — I asked each baggage what her favorite part of the program was. Although a few mentioned enjoying the brevity of the workouts (they're only 28 minutes, three days a week) and the results they've enjoyed, no one emphasized "getting fit immediately. " Their favorite part of BBG was the community, the strong support system, and friends they'd found in the process. "It's all about the people," said 25-year-old Cait G from Dallas. Her squeeze, 24-year-old Stephanie DiLoreto , echoed that sentiment. Her favorite part of the program was "meeting girls from all over the world who have the same goals. This common sense of community and empowerment that Kayla Itsines has fostered has created an unbeatable emotional bond between the trainer and her fans — fans who Kayla would refer to as "friends. " Kayla told us, "I don't contemplate I'm better than anyone else. I'm not like the celebrity and they're the clients, I'm part of the team. Source: www.popsugar.com
Astonished at Encourages Women to 'Be A Hero' with New Her Universe Activewear Line - Business Wire (press release)
The capsule solicitation featuring looks based on Black Widow, Iron Man and Captain America will be tagged “Be A Hero” and offer more than 30 pieces, including tanks, sports bras and leggings, at one's disposal in sizes XS – XL and 1X – 3X. “Collaborating... “These Marvel characters inspire me to try and ‘Be A Hero’ in my everyday life, and being active is an important release. The line is part of a major expansion into women’s fashion from Marvel, including launching @StyledByMarvel on Instagram, where female fans have flocked to hold back up with Marvel style, attracting 275,000 followers in just 18 months. “Activewear is a huge trend with young women and a natural fit for the Marvel sort,” said Paul Gitter, senior vice president of licensing, Marvel at Disney Consumer Products and Interactive Media. “We’re high about the potential of this new collection to connect with female fans and continue to drive our fashion business. “Through this exclusive collection we are providing our customers with key pieces that will awaken them to find the hero in themselves while being active,” said Amy Kocourek, Kohl's executive vice president of Junior's, Children's, Accessories... com/HerUniverseChannel is a workout video featuring Ashley Eckstein and Heidi Moneymaker, stop double for "Black Widow. ” The video highlights the all-new Marvel by Her Universe activewear collection, along with super-cool workout moves inspired by three Avengers: Captain America, Iron Man and Malignant Widow. For more information on the products mentioned in this release, visit your local retailer or shop the “like 2 buy” link in the @StyledByMarvel avail on Instagram. Fashion-forward apparel offerings for women and teens are available at Kohl’s, as well as retailers like Disney Outlet, JCPenney, Macy’s, Target and Walmart. Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Attendance (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences... DCPI comprises two vital lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world-class teams of app and encounter developers, licensing and retail experts, a leading retail business (Disney... Source: www.businesswire.com
Beyonce takes on the dernier cri label meat grinder - Chicago Tribune
Ivy Reserve, a new fashion line from Beyonce Knowles , seems to have everything going for it. It's a premium activewear label with an unabashedly on-trend mix of sleek workout accoutrements and casual clothing. And of course, it has the superstar power of Queen Bey herself and a built-in market of fiercely loyal fans, the Beyhive. But Ivy Park's attainment may not be as inevitable as one might think. Even Beyonce will have to struggle to avoid having it join the dead or dying celebrity brands that litter the aspect. Oh, and let's not forget this isn't Beyonce's first time around. Her initial foray into fashion began in 2004 with a label called Theatre of Dereon. When that line was announced, the singer's solo career was in a much different place. House of Deréon's styles never won over the masses, and its juniors contour, founded by Beyonce and her sister Solange, folded in 2012. Michelle Alleyne, a professor at Parsons School of Fashion and originator of fashion consultancy M Shop NYC, said... All celebrity brands are hyped hard for their launch, but maintaining that momentum, and keeping shoppers interested in the goods that sooner hit the racks, is the arduous part. Though celebrity brands start with gobs of free marketing and exposure, sales are determined by the make items themselves, not the name stamped on them, Alleyne said. "Just because you have a fan base doesn't mean it's going to be successful," she said. A few celebrity labels have triumphed. Jessica Simpson created a billion-dollar empire by embracing women in Mid America. Victoria Beckham moved on from Spice Girl roots with her eponymous high-fashion line, while Nicole Richie transcended the Aristotelianism entelechy TV universe with a jewelry business called House of Harlow. Mary Kate and Ashley Olsen won acclaim from critics and style insiders with their couture label The Row, alongside contemporary brand Elizabeth and James and junior line Olsenboye. Representatives for Beyonce and Arcadia Grouping didn't respond to requests for comment on her new line. But as she told Elle magazine in a May cover story, the singer seems barrel devoted to Ivy Park and to avoiding the fate of most of those who came before her. For example, she's the one who contacted Topshop about a possible joint venture, not the other way on all sides of. we searched for and auditioned designers for months," Beyonce said. Ivy Park sells items you can wear on or off the treadmill, jumping on a shift the industry calls "athleisure. " Leggings go for a bit less than their Lululemon counterparts, at $65 to $85. Sleeveless hoodies and sieve tanks work in the gym or on the street. Sweatshirts stand out as the most unique items, including a $75 corded black jersey and a $45 split-back top. The hoard has outerwear, too, with mesh bombers, zip hoodies, and reflective jackets. The label joins a wave of brands vying to take on such powerhouses as Nike, Under Armour and Lululemon — so numerous, in fact, that there's worry of a pliable pants overload. Sports Authority and Dick's Sporting Goods came out with their own lines, while both discounters and unit stores pushed selections of stretchy leggings. High-end fashion designers like Stella McCartney and Tory Burch hopped on provisions. Even Donatella Versace gave a nod to activewear in January when she walked a collection of sporty outfits down a haute couture runway. goes for the more low-key collect of shoppers. Source: www.chicagotribune.com
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Margarita Unveils Active, Spirit and Premium Activewear for Women07/12/16 ,via openpr.com
... online place to find exclusive and unique women’s tank tops for their comfortable workout. Women can choose batik tops for more trendy and elegant look from margarita broad range of activewear collection. Margarita Unveils Women’s Long Pants for ...
lucy Embraces Every Body with Extended Sizes Launch07/12/16 ,via prnewswire.com
lucy®, an apparel brand for active women, will now offer Extended Sizes available in sizes 1X-3X. A variety of lucy pieces including fan favorites such as the Studio Hatha Capri Legging, the Fitness Fix Tank and the Workout Tee, will now be available in ...
Women in combat and the draft07/02/16 ,via Denver Post
Pentagon studies have found that only 10 percent of enlisted women on active duty would volunteer for combat assignments ... mechanics, engineers, tank gunners, lawyers, doctors, nurses, cooks or clerks. Shortly after induction, everyone goes through ...