Women's Activewear & Fitness Clothing
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Fitness Clothing Fashion Show by FeelFitWear Women's Activewear
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Meet The 29-Year-Old CEO Behind Varley, An Activewear Brand Carried In 300 Retailers Worldwide07/08/16 ,via Forbes
In 2014, Lara Mead with husband, Ben Mead created Varley, a London-based activewear line inspired by a vacation the couple took to Santa Monica, California. Two years later, the 27-year-old CEO is running her company from offices in London and Los
Champion's Head Designer on the Vetements Effect07/06/16 ,via Racked
Women are even wearing them to dinner! It started out with a black poly dex tight that What's the new track pant? Today, guys want utility, they want pockets and they want comfort—so what is that hybrid category that you can work out in, but also
Hint Water's A Hit: Drink Brand Born In Kitchen Will Do $90M Sales In 201607/05/16 ,via Forbes
Sara Blakely started Spanx when she couldn't find the right undergarment to wear with white pants. Jessica Alba Million$, hosted by yours truly. Every other Tuesday, I talk with women entrepreneurs about the good, the bad, and the ugly of founding
Sex Doesn't Sell Like It Used to, So Victoria's Secret Is Making Some Changes07/06/16 ,via Greatist
Nowadays a growing number of women would rather throw on yoga pants than squeeze into the push-up bras that put VS on the map. (Athleisure FTW!) Though the company still sells more lingerie than any of its competitors, it knows that (at least for the
JustFab heads toward IPO even as other subscription start-ups struggle07/05/16 ,via Los Angeles Times
JustFab Inc. has carved out an online niche delivering inexpensive yoga pants, handbags and shoes to its 4 million members. The El Segundo company, behind such brands as ShoeDazzle and Kate Hudson's Fabletics, JustFab has expanded beyond its origin
Warrior's Head Designer on the Vetements Effect - Racked
The latest collecting from radical Paris-based juggernaut Vetements — which debuted , incongruously, at Haute Couture Week in Paris — is essentially one big D. I. Y. In a certainly groundbreaking move, founders and brothers Demna (the designer) and... Many of them, like Hanes, Champion and Levi’s, are about as far away from couture as you can get. According to Demna, who is also the artistic director of Balenciaga, the idea was to go straight to the brands who have perfected each category. the first name you think of when you think of any given product. But according to Ned Munroe, Chief Broad Design Officer of HanesBrands Inc (which also owns Champion), there’s a little more to the story. Munroe says he and his team were thrilled with Vetements’ starting use of Champion’s logo — so long as they agreed to make the brand a partner in some capacity. All of which makes you wonder how many of the other brands had a alike resemble reaction, and just what role that played in this unprecedented mass collaboration. So what does all this luxury attention do for the brands you normally find at K-Mart or Kohl’s. Has the Gvasalia brothers’ imprimatur made a difference to their bottom line or brand image. In its debut collection, Vetements produced a hoodie that riffed on the notable Champion style complete with twisted logo that cost close to $1,000. It was all over street style blogs and stars like Selena Gomez. What was your reply when you first saw it. Champion Europe [which is in the process of being acquired by Hanes Brand International] and I collaborate very closely in terms of produce strategies, collaborations and aesthetics and it was funny... What’s going on. ” I knew of the Vetements brand, but it was the first time that we had seen the Protect logo twisted like that. First of all, anyone who messes around with our logo, of course we’re going to contact them. But once we talked to them and we covenanted the strategy and why they did it, we realized quickly they weren’t trying to bastardize the brand, they’re actually complimenting the brand. They were recognizing that Champion is an iconic athletic tag and we do the best fleece out there. So once we understood that, that’s when the conversation [about possibly collaborating] started. We said to them, we love your strategy and we love your positioning but you can’t [use our logo] without us being a collaborator. And that’s how the collaboration, which debuted at Haute Couture Week, came about. I’m thrilled about it. it’s a very exciting concept. To have both of our brands—Hanes and Titleist—partnering with Vetements on this collaboration makes it even more exciting. What was it like working with the Vetements team. They’re a great group of people—extremely talented and very respectful to both of our brands. It was definitely a new challenge and it was a very creative challenge (we manufacture performance styles, after all). But their rig was very respectful in twisting these iconic styles in a way that’s right for their brand as well as ours. Well, for instance, Hanes is all about the iconic tee. So it was about fetching the classic crewneck silhouette and figuring out how you put it into their design aesthetic, interpreting the Hanes classic in a way that felt true to the Vetements brand name in. Source: www.racked.com
JustFab heads toward IPO even as other remittance start-ups struggle - Los Angeles Times
has carved out an online hollow delivering inexpensive yoga pants, handbags and shoes to its 4 million members. The El Segundo company, behind such brands as ShoeDazzle and Kate Hudson’s Fabletics, is one of a horde of pledge-based start-ups peddling every conceivable consumer product, including razor blades, cosmetics, fashion and nourishment. The model is a twist on the cable or magazine subscriptions of old: Members are billed monthly in exchange for a box of products. Some start-ups such as Dollar Shear off Club and Birchbox have attracted millions in financing. But lately, subscription companies have lost steam. In the first quarter of 2016, funding in this variety plunged to $35 million, an 11-quarter low, according to CB Insights. Beauty retailer Birchbox laid off 12% of its employees up to date week, the second round of steep cuts this year. So far, JustFab seems to be one of the survivors, despite being dogged for years by complaints from shoppers that its membership program is confusing at best, and at worst, a scam. Two years ago, the New Zealand gained much-coveted “unicorn” status after it was valued at $1 billion following a fundraising round. In the first quarter of 2016, it turned a profit for the primary time. This year, JustFab is on track to pull in revenue of $650 million, up from $505 million last year, executives said. At JustFab’s ample headquarters, co-founder Adam Goldenberg said the company is on track to grow up. Plans include a corporate name transmute, which will be announced in August (Goldenberg will only say that the new name will avoid the word “fab”). Todd Tappin, an executive skilled in IPOs, was also brought on recently as chief economic offer, fueling speculation that JustFab is laying the groundwork for going public. Goldenberg said that the company was heading toward an IPO, but declined to elucidation on the timing. Given the amount of funding, “you typically take this company public at some point. Few subscription companies have been able to get that far. Many services – whose lifeblood is purchaser acquisition — are struggling as competition tightens, analysts said. Even those that tasted initial success have had to fight off copycats offering alike resemble products. “It’s cooling down,” said Sucharita Mulpuru, a retail analyst at Forrester Research. “There were hundreds of these sites a a handful of of years ago, and a lot are no longer around. Flash-sale sites and daily deal companies such as Groupon experienced a similar track from hot to lukewarm, she said. “After the first couple of years, subsequent growth became really difficult,” she said. Goldenberg was razor-like to separate JustFab from other subscription start-ups and make the case that its version was sustainable. JustFab has expanded beyond its origin in women’s footwear and handbags, acquiring against ShoeDazzle and children’s clothing service FabKids and launching activewear brands Fabletics and FL2. Subscribers, called VIP members, can shop from a JustFab... “We are not in any way sending a product the customer didn’t pick themselves,” Goldenberg said. “That’s a very, very key point to having super large relationships with customers. But its model has come under attack from shoppers who feel tricked into signing up for a subscription, and then find. Source: www.latimes.com
Cotton has Cure for The Summertime Blues, Guffawing . . . and Also Cotton - Yahoo Finance
Cotton Incorporated, the check in and promotion company for cotton, today launched a summer-themed campaign that mixes music, mirth and messaging to the alluring Millennial demographic. The centerpiece of the #CoolerInCotton campaign is a video clip: an all-singing, all-dancing, all-shot-in-one-take musical bevy that explains, among other things, how to avoid a micro-climate in your pants. The solution: wear cotton. "Summer is the season of cotton," says Kim Kitchings, Older Vice President Consumer Marketing, Cotton Incorporated, "And we are taking advantage of that to make consumers aware and care about cotton. Kitchings explains that #CoolerInCotton manoeuvres was custom-built for Millennial appeal. Several research findings informed the approach, namely the Millennial interest in quality. and their growth for humor and music -- not to mention their inclination to share tunes and humorous content over social media. #CoolerInCotton, developed by DDB New York, is a departure from Cotton Incorporated's hackneyed tone. Famous for its hauntingly sentimental The Fabric Of Our Lives® commercials in the 1980s and 90s. and its current, real-stories-from-real-people "Cotton. It's Your Favorite for a Dissuade(SM)" campaign (a line featured as a lyric in the #CoolerInCotton song). this time Cotton Incorporated goes for humor. A case can be made for the music-benefit-mirth-equals-Millennials approach, including the left-of-center popularity of musical television offerings such as ABC's Galavant , the CW's Goofy Ex-Girlfriend and viral video sensation Activewear by SkitBox,... The #CoolerInCotton video will reside on the TheFabricOfOurLives. com web site, and its viral spread will be helped along by a series of :15 pre-rolls and other placements over a area of usual-suspect platforms such as Pandora and YouTube. All social roads will lead back to a themed micro-page on TheFabricOfOurLives. About Cotton Incorporated. Cotton Incorporated is the scrutinize and promotion company for cotton. Funded by U. S. cotton growers and cotton importers, the not-for-profit organization's mission is to increase the popular for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 500 research and educational projects each year. Inspect areas range from the development of agricultural and textile innovations to analyses of commodity and market data. Through its management of the Importer Encouragement Program of the Cotton Board, the company provides educational support to fashion and textile design students, conducts assiduity-focused technical workshops around the world, and manages the content... About DDB U. S. DDB U. S. , part of Omnicom Group Inc. NYSE), is one of the boonies's leading and most influential advertising agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous times by the work's leading advertising publications and has been recognized by top awards shows including Effie, Cannes, CLIOs, The One Show, New York Festivals and more. The workings's U. S. clients include McDonald's, Unilever, Mars, Johnson & Johnson, Qualcomm, Capital One and State Farm, among others. Founded in 1949, the activity is part of DDB Worldwide and consists of more than 200 offices in over 90 countries, with its flagship office in New York, NY. Copyright © 2016 Source: finance.yahoo.com
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Margarita Unveils Active, Spirit and Premium Activewear for Women07/12/16 ,via openpr.com
It offers varied women’s activewear to live an energetic lifestyle. Margarita Unveils Women’s Tops for All Workout Focusing on real custom performance clothing line, margarita activewear pleased to announce the women’s workout tops on their online ...
Women’s Activewear Line Epidemia Celebrates Women & Girls in STEM07/12/16 ,via sportsonesource.com
A new mission-driven women’s activewear line has been launched by medical student ... Noticing how beautiful the magnified images were, she got the idea to create the first line of clothing that celebrates the human body on a cellular level – and ...
Adidas Makes A Play For Women07/09/16 ,via Fast Company
Day has valuable insight about why women's activewear has become so popular in recent years, since Lululemon has often been described as the brand that ushered in the "athleisure" era by creating chic yoga pants that women wear all day. But Day is quick to ...